Lahori Zeera
Announced Date: Dec 2021
Deal Tag: $25.0 Mn
Advised India’s category-defining beverages brand Lahori Zeera on a growth capital raise to support national scale-up
Media Coverage: Business Standard
Announced Date: Dec 2021
Deal Tag: $25.0 Mn
Advised India’s category-defining beverages brand Lahori Zeera on a growth capital raise to support national scale-up
Media Coverage: Business Standard
Lahori Zeera was looking to raise growth capital to scale its operations and expand its footprint across India. The objective was to partner with a strong consumer-focused investor and build the foundation for the next phase of growth in a rapidly evolving market environment.
Pareto Capital worked closely with the promoters to formalise business and financial data and bring structure to the company’s growth narrative during a highly uncertain period.
A key part of the engagement involved working through the impact of the GST reclassification of carbonated beverages and the operational challenges posed by the pandemic. Pareto collaborated with the management team to evaluate and brainstorm practical responses, including a successful shift from 200 ml to 160 ml bottle formats — a change that helped preserve affordability and margins and continues to be part of the business model today.
Pareto also leveraged its investor network to bring in a marquee consumer-focused investor and supported the company through the fundraise process. The transaction provided Lahori Zeera with the capital required to scale meaningfully, enabling the business to grow from a ₹80 crore operation to a ₹500 crore brand in 3 years.
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